With one of Australia's leading egg producers having just been fined $300,000 for false labelling of free range eggs, the lack of a national standard for defining free range is back in the spotlight.
This landmark case has set clear guidelines that free range hens must have daily outdoor access, and is a positive step towards creating a national standard.
Image courtesy of Ikuni/freedigitalphotos.net
Pirovic Enterprises, whose brands include Farm Fresh, FreshField, Farmers Choice, Free to Roam and F Pirovic & Sons, is not the only company under investigation for misleading consumers. And at double the price, consumers should expect free range to be exactly that.